Storytelling with Data – London (example only)




Don’t simply show your data – tell a story with it!

Storytelling with data teaches you the fundamentals of data visualisation and how to communicate effectively with data. You’ll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.

Storytelling is not an inherent skill, especially when it comes to data visualisation, and the tools at our disposal don’t make it any easier. This workshop along with the book provided, demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story.

Together, the lessons will help you turn your data into high-impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—storytelling with data will give you the skills and power to tell it!

You will learn to:

  • Understand the importance of context
  • Determine the appropriate type of graph
  • Recognize and eliminate the clutter
  • Direct your audience’s attention
  • Leverage the power of storytelling to help your message resonate with your audience

Who should attend?

Are you responsible for representing data in your day-to-day job? Is it important for you to be able to tell stories through graphs and presentations?

If you ever find yourself needing to communicate something to someone using data, this workshop is for you.

Whether you’re an analyst crunching numbers, a manager needing to communicate in a data-driven way, or a leader responsible for presentations to your board or other stakeholders, this workshop will give you the tools to tell more effective stories with data.

This course covers:

The goal of this 1-day workshop is to enable you to bring data to life and use it to communicate a story to an audience, with a focus on simplicity and ease of interpretation. This is accomplished through a mix of data visualization and storytelling theory, best practices, and practical application.

Workshop content is organised into 5 key lessons:

    1. Understand the context
    2. Choose the right display
    3. Identify and eliminate clutter
    4. Draw attention where you want it
    5. Tell a story

Lessons are made concrete through numerous real world examples and individual and small group exercises. The workshops are highly interactive; registration is limited to ensure instructor/student interaction. Lessons focus on general best practices and are not tool-specific (examples are primarily Excel-based, but concepts can be applied in any graphing application or presentation software). All workshops are taught by Cole. Participants will receive a copy of storytelling with data

Auckland CBD

5th March 2019

Meet our Instructor

Cole Nussbaumer Knaflic

Founder & CEO

I’ve always had a penchant for turning data into pictures and into stories. I’d like to share what I have learned—and am learning—with you. I’ve honed my data visualization skills over the past decade and a half through analytical roles in banking, private equity, and at Google, where I developed and taught a course on communicating effectively with data.

My focus today is helping organisations and individuals become more effective data storytellers through the SWD blog, my book, the SWD podcast, and custom & public workshops.